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Advertisement 101

  • Updated

Welcome to Advertisement 101, your complete guide to creating, managing, and customizing ad campaigns within the RoveIQ portal. This article covers everything from sharing permissions and placing multiple ads in a campaign to customizing runtime and scheduling ads across groups of kiosks.

Ads.jpg

Getting Started

The ad CMS is comprised of 3 pages, Ad Center, Campaigns, and Ad Calendar. 

  1. Ad Center
    • Reserved for creating brand new ad campaigns
  2. Campaigns
    • Reserved for managing campaigns that have already been created
  3. Ad Calendar
    • A high level view of all campaigns running on your venue

Schedule a New Ad in RoveIQ

Scheduling a new ad campaign in RoveIQ is a straightforward process, allowing you to define ad content, target screens, and set specific display times. Follow these steps to set up your ad campaign:

  1. Navigate to the Ad Center:
    • From the main menu, go to Ads and select Ad Center.
    • Click on Get Started to begin creating your new ad campaign.
  2. Name the Campaign and Select Type:
    • Enter a Campaign Name to easily identify the campaign.
    • Choose the Campaign Type: either Advertiser or Venue, depending on the purpose of the ad.
  3. Create Ads:
    • Click New Ad to add content to the campaign.
    • In the Add New Ad window, you can upload the ad content.
    • Select the format based on your campaign’s needs: Fullscreen Image or Video for 1080p or 4K resolution options. Banner Image or Video (optional) for additional branding or visual impact.
    • Upload the relevant media files and adjust any additional settings as needed.
    • Click Save to confirm the ad content.
  4. Select Screens to Display the Ad:
    • Choose the specific kiosks or groups of screens where the ad will be shown. This selection allows you to target specific areas or demographics.
  5. Set a Date Range:
    • Define the start and end dates for the ad campaign. Specify the times or recurring schedule if applicable, ensuring the ad runs when intended.
  6. Save and Schedule:
    • After configuring all settings, you can choose to Save and Schedule Later if you’re not ready to activate the campaign, or click Continue and Schedule Now to finalize and start the campaign at the designated time.

Supported File Types and Sizes

  • Supported File Types: MP4, PNG, and GIF
  • Images: Up to 3 MB
  • Video Files: Up to 40 MB
  • ZIP Files: Up to 15 MB

If you receive a file that exceeds the size limit, we recommend asking the advertiser for a smaller file. If that’s not possible, you can use a free compression service like FreeConvert, which compresses files with virtually no loss in quality.

Customizing Advertisement Runtime

Overwriting your default campaign runtime is an “Opt-In” feature. Please contact Rove Support to enable this option.

Customizing the runtime of each ad within a campaign allows you to control how long each ad is displayed on the kiosks, ensuring maximum engagement and appropriate timing for each advertisement. Follow these steps to customize an ad's runtime:

  1. Navigate to the Campaign Settings:

    • In the Ads > Campaigns section, select the campaign containing the ads you want to customize.

  2. Select an Ad:

    • Click on the specific ad you wish to customize within the campaign.

    • Click on View Ads.
    • On the desired ad within this campaign, click Edit.

  3. Adjust Runtime:

    • Click to expand the Advanced options.
    • Set a custom duration in milliseconds.

  4. Save:

    • Confirm and save your changes to apply the updated runtime for the ad.

Scheduling Ads to Groups of Kiosks

To maximize the reach of your advertisements, RoveIQ allows you to schedule ads across groups of kiosks. This feature is ideal for targeting specific areas or locations where you want your ads displayed.

Setting Up Groups

You must set up screen groups before scheduling content to them.

  1. Creating Groups
    • In the RoveIQ Portal, go to the Kiosks page and click on Groups.
    • Click on Add Type to begin creating your new kiosk group.
      • Enter a descriptive name for your group, then click the Save icon to finalize.
  2. Add Kiosks to the Group
    • To add kiosks or screens to the group, go back to the Kiosks page. Click on the Groups icon on the right-hand side of the kiosk you want to add.
  3. Assign the Kiosk to a Group
    • Toggle the group you’d like to place the kiosk in (if you’ve created multiple groups, they will all appear here). Click Save Settings to complete the assignment.

Targeting Kiosk Groups When Scheduling Ads

  1. Select Kiosk Groups:

    • Navigate to the scheduling settings within the campaign, where you’ll see an option to select kiosk groups.

  2. Choose Target Groups:

    • Select the groups of kiosks where you want the campaign to run. 

Sharing and Managing Permissions for Ad Campaigns

RoveIQ allows you to share permissions for specific ad campaigns, making it easy to control who can view or edit campaign settings. By managing permissions, you ensure that only authorized users have access to your campaign details.

How to Share Permissions for a Campaign:

  1. Navigate to the Campaigns Page:

    • Go to Ads > Campaigns from the left-hand menu.

  2. Access Permissions for a Campaign:

    • Locate the campaign for which you want to manage permissions.
    • Click on the Permissions button (represented by an icon with two people) next to the campaign.

  3. Add Users:

    • Add users by entering their details and assigning the appropriate level of access.

Streamlining Permissions with Organizations

To simplify permissions management across multiple campaigns, consider creating an Organization in the portal. By setting up an Organization, you can grant permissions to all users within it, making it easier to manage access across various campaigns.

  • Navigate to Organizations:
    • Go to Settings > Organizations.
  • Manage Organization Permissions:
    • Set up the Organization, then assign permissions to users within it.

Adding Advertising Inventory to Screens

Please reach out to support@roveiq.com to add advertising "slots" to each screen. We currently have the ability to add either Advertising Inventory or Customer Venue Inventory or a mixture of both.

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